Hi, I'm Claudia
and this is the slightly inconvenient part of my story:
On paper, I should have been very good at building my own business.
I have a Bachelor's and Master's degree in Business and Management.
I spent four years working in marketing and sales for Fortune 500 companies.
Then another 6.5 years in startup investing: evaluating businesses, making investment decisions and working alongside founders as a strategic sparring partner while they grew their companies.
Along the way, I built an Etsy shop, organized a virtual summit, freelanced in marketing and created a community and events brand for scuba-diving digital nomads and literally got paid doing what I love most!
I know how to think strategically.
I know how businesses work.
I know how to evaluate ideas. Built marketing plans. Increase sales.
I look at your business and I can usually tell you spot on what's between you and what you want most in your business.
My own business?
Different story.
I wrote business plans.
Built products.
Drafted sales pages.
Started blogs.
Had ideas I was genuinely excited about.
And then…
I didn't publish them.
Because publishing meant they could fail.
Worse: people could SEE them fail.
So I stayed in the part I was already very good at:
Thinking.
Planning.
Improving.
Preparing.
Weeks became months.
Months became years.
And somewhere along the way, "I'm someone who doesn't follow through" stopped feeling like a temporary problem and started feeling like part of who I was.
I know what I'm talking about, I know the struggle and it's exactly why I'm doing what I'm doing.